WEBINAR: HOW TO RESPOND TO THE CHANGING CONSUMER BEHAVIOR OF YOUNG FAMILIES WITH YOUR BRAND

Did you know that 60% of new families buy new brands and that 1 in 3 young families buy a new car around the birth of their baby?

The birth of a baby is a big event for parents. Their daily life changes and this is also reflected in their purchasing behavior. Not only are they now buying products for their babies, but parents are also inclined to change brands for themselves. Sampling is also the key influencer for many purchases, such as for care products for young mothers. This is therefore the ideal time for your brand to address this target group, even if your products or services are not specifically aimed at babies. Young parents are entering a new cycle of consumption and own a lot of purchasing power. Being able to reach them is so important.

During this free webinar the audience discovered everything about this changing consumer behavior and how you can reach young and future parents.

What was covered in the webinar?
In collaboration with research agency Gfk, we conducted a survey among future and young parents in our country about their purchasing behavior. In our free webinar, we discuss some striking findings from this research and how you can use these findings to respond to the changing purchasing behavior of this target audience with your brand.

Who?
Family Service is the European market leader in marketing aimed at future and young families with children. We are known for our relational program De Roze Doos / La Boîte Rose, which guides mothers from pregnancy to kindergarten. Peter De Clerck, Managing Director, will host this webinar in English.