{"id":2934,"date":"2022-12-07T15:38:14","date_gmt":"2022-12-07T15:38:14","guid":{"rendered":"https:\/\/familyservice.be\/?p=2934"},"modified":"2022-12-07T16:09:14","modified_gmt":"2022-12-07T16:09:14","slug":"hoe-stel-je-een-kwalitatief-marktonderzoek-op","status":"publish","type":"post","link":"https:\/\/familyservice.be\/fr\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/","title":{"rendered":"Comment \u00e9laborer une \u00e9tude de march\u00e9 qualitative ?"},"content":{"rendered":"
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Saviez-vous que Family Service peut vous aider \u00e0 \u00e9laborer, analyser et diffuser votre propre \u00e9tude de march\u00e9 via notre base de donn\u00e9es qualitative ? Le strat\u00e8ge en marketing Frederik Picard de Reputations partage ses meilleurs conseils pour l\u2019\u00e9laboration d\u2019une \u00e9tude de march\u00e9 qualitative.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Au cours des derni\u00e8res ann\u00e9es, Frederik Picard s\u2019est forg\u00e9 une solide r\u00e9putation en mati\u00e8re de strat\u00e9gie marketing et il a excell\u00e9 dans la recherche. Il\u00a0donne \u00e9galement cours en recherche de march\u00e9 qualitative et quantitative<\/a>\u00a0\u00e0 l\u2019AP Hogeschool, \u00e0 Thomas More et l\u2019UCLL et est\u00a0l\u2019auteur du livre \u2018People always talk about reputations\u2019.<\/u><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cMarketing without market research is like driving with your eyes closed\u201d \u2013 Frederik<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7 conseils pour votre \u00e9tude de march\u00e9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pour mener une \u00e9tude de march\u00e9 aupr\u00e8s de futurs ou de tous jeunes parents, vous \u00eates \u00e0 la bonne adresse chez Family Service. \u00c0 l\u2019aide de notre base de donn\u00e9es, nous emmenons votre marque au c\u0153ur de la cible. Comment cependant \u00e9laborer une \u00e9tude de march\u00e9 solide et \u00e0 quoi devrait ressembler votre enqu\u00eate ? Voici d\u00e9j\u00e0 quelques tuyaux que Frederik a bien voulu partager avec nous :<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  1. Motivez<\/strong>\u00a0encore plus les toutes nouvelles mamans \u00e0 participer \u00e0 votre \u00e9tude en leur offrant un incentive sympa. Vous cr\u00e9erez en outre encore plus de sympathie pour votre marque ou produit.<\/li>
  2. Ne surchargez pas l\u2019enqu\u00eate<\/strong>\u00a0de longs textes et de formulations complexes. Less is more<\/em> vaut aussi ici. Des questions courtes et concises permettent aux mamans de garder le cap et de ne pas d\u00e9crocher.<\/li>
  3. Veillez \u00e0 avoir une bonne structure<\/strong>\u00a0Un ordre logique des questions, le fait de les grouper par th\u00e8mes, \u2026 tout cela rend l\u2019enqu\u00eate plus agr\u00e9able \u00e0 remplir.<\/li>
  4. Posez le bon type de questions.<\/strong> Ga voor differenti\u00eble vragen, semantische vragen, een mix, \u2026 allemaal van belang voor een aangename enqu\u00eate.<\/li>
  5. Simplifiez au maximum le remplissage.\u00a0<\/strong>La complexit\u00e9 pousse au d\u00e9crochage.<\/li>
  6. Variez au niveau de la forme\u00a0<\/strong>et vous rendrez l\u2019enqu\u00eate plus int\u00e9ressante pour le r\u00e9pondant, et non assommante ou monotone.<\/li>
  7. Pensez aussi \u00e0 la lisibilit\u00e9.<\/strong>Des textes courts et fluides, bien structur\u00e9s, facilitent la t\u00e2che des r\u00e9pondants.<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Vous avez quand m\u00eame le sentiment que l\u2019\u00e9laboration d\u2019une telle enqu\u00eate n\u2019est pas vraiment votre tasse de th\u00e9 (car trop complexe), ou il vous reste des questions ? Alors, nous nous ferons un plaisir de vous aider \u00e0 \u00e9laborer votre \u00e9tude de march\u00e9. Nous disposons en outre d\u2019une base de donn\u00e9es unique de futurs et tout jeunes parents qui seront ravis de tester votre produit ou service et de donner leur avis.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Formez un tandem avec Family Service et laissez notre \u00e9quipe d\u2019experts vous accompagner dans l\u2019\u00e9laboration et la r\u00e9alisation de votre \u00e9tude de march\u00e9 qualitative.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tContactez-nous !<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Wist je dat Family Service je kan helpen met het opstellen, analyseren en versturen van je eigen marktonderzoek via onze kwalitatieve database? Marketingstrateeg Frederik Picard van Reputations deelt alvast zijn beste tips voor het opstellen van een kwalitatief marktonderzoek. Frederik Picard heeft de afgelopen jaren een sterke reputatie opgebouwd in marketingstrategie en is uitmuntend in […]<\/p>","protected":false},"author":17,"featured_media":2942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nHoe stel je een kwalitatief marktonderzoek op? - Family Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/familyservice.be\/fr\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe stel je een kwalitatief marktonderzoek op? - Family Service\" \/>\n<meta property=\"og:description\" content=\"Wist je dat Family Service je kan helpen met het opstellen, analyseren en versturen van je eigen marktonderzoek via onze kwalitatieve database? Marketingstrateeg Frederik Picard van Reputations deelt alvast zijn beste tips voor het opstellen van een kwalitatief marktonderzoek. Frederik Picard heeft de afgelopen jaren een sterke reputatie opgebouwd in marketingstrategie en is uitmuntend in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/familyservice.be\/fr\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/\" \/>\n<meta property=\"og:site_name\" content=\"Family Service\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-07T15:38:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07T16:09:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/familyservice.be\/wp-content\/uploads\/2022\/12\/GettyImages-1306213905.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylke Thas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylke Thas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/familyservice.be\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/familyservice.be\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/\"},\"author\":{\"name\":\"Sylke Thas\",\"@id\":\"https:\/\/familyservice.be\/#\/schema\/person\/51cd1576674135518c145b2d1ba97404\"},\"headline\":\"Hoe stel je een kwalitatief marktonderzoek op?\",\"datePublished\":\"2022-12-07T15:38:14+00:00\",\"dateModified\":\"2022-12-07T16:09:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/familyservice.be\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/\"},\"wordCount\":415,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/familyservice.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/familyservice.be\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/familyservice.be\/wp-content\/uploads\/2022\/12\/GettyImages-1306213905.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/familyservice.be\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/familyservice.be\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/\",\"url\":\"https:\/\/familyservice.be\/hoe-stel-je-een-kwalitatief-marktonderzoek-op\/\",\"name\":\"Hoe stel je een kwalitatief marktonderzoek op? 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Marketingstrateeg Frederik Picard van Reputations deelt alvast zijn beste tips voor het opstellen van een kwalitatief marktonderzoek. 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