{"id":2772,"date":"2022-07-19T13:54:46","date_gmt":"2022-07-19T13:54:46","guid":{"rendered":"https:\/\/familyservice.be\/?p=2772"},"modified":"2023-08-09T10:09:15","modified_gmt":"2023-08-09T10:09:15","slug":"gezinsvakantie-mijlpaal-voor-ouders","status":"publish","type":"post","link":"https:\/\/familyservice.be\/fr\/gezinsvakantie-mijlpaal-voor-ouders\/","title":{"rendered":"Les vacances en voiture : de premi\u00e8res vacances familiales id\u00e9ales"},"content":{"rendered":"
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Les premi\u00e8res vacances en famille, avec un nouveau-n\u00e9, constituent une \u00e9tape majeure dans la vie de jeunes parents. Pour les entreprises du secteur touristique, c\u2019est le moment id\u00e9al de toucher ce nouveau public cible. Family Service a men\u00e9 l\u2019enqu\u00eate et interrog\u00e9 155 m\u00e8res avec enfants \u00e2g\u00e9s de 3 \u00e0 12 mois sur leurs vacances en famille. Nous sommes heureux de partager les r\u00e9sultats avec vous. <\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pourquoi le comportement de voyage des jeunes parents est-il important pour votre marque ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les r\u00e9sultats de cette \u00e9tude fournissent nouvelles informations sur la cible des jeunes parents<\/a>. On apprend \u00e0 conna\u00eetre leurs vacances familiales et on d\u00e9couvre ce qu\u2019ils en attendent et ce qu\u2019ils y font avec leurs enfants. Fort de ces informations, vous pouvez alors vous mettre \u00e0 l\u2019\u0153uvre et d\u00e9velopper, via canaux les plus divers,<\/a> des campagnes adapt\u00e9es.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pas de temps pour les vacances <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L\u2019\u00e9tude r\u00e9v\u00e8le que 37 % des r\u00e9pondants ne sont pas encore partis en vacances en famille. Les raisons cit\u00e9es pour cela sont, entre autres, la pand\u00e9mie du coronavirus, la fatigue de grossesse et le manque de temps. Il est frappant de constater que 21 % signale ne pas pouvoir se permettre de vacances financi\u00e8rement. La grande majorit\u00e9 part en vacances 1 \u00e0 2 fois par an, tandis qu\u2019un petit 2 % ne part pas du tout.<\/p>

Parmi les r\u00e9pondants qui sont bel et bien d\u00e9j\u00e0 parti en vacances en famille, 73 % ont opt\u00e9 pour la voiture. Pour s\u2019offrir une semaine de vacances avec les enfants, les jeunes parents ont une pr\u00e9f\u00e9rence marqu\u00e9e pour l\u2019\u00e9t\u00e9, mais le printemps talonne la haute saison \u00e0 la deuxi\u00e8me place. En outre, 54 % est parti pour l\u2019\u00e9tranger. Les trois pays les plus populaires sont la France, l\u2019Espagne et les Pays-Bas. Les 46 % restants ont opt\u00e9 pour des vacances dans leur propre pays, entre autres \u00e0 la C\u00f4t\u00e9, dans les Ardennes ou dans une s\u00e9rie de villes comme Bruges, Dinant ou Anvers.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les \u00e9quipements pour les b\u00e9b\u00e9s constituent un atout\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La moiti\u00e9 des mamans interrog\u00e9es pr\u00e9f\u00e8rent des vacances \u00e0 la plage, mais une semaine de camping semble aussi avoir la cote. Parmi les jeunes mamans, une propre maisonnette, l\u2019h\u00f4tel ou un parc de vacances sont les types d\u2019h\u00e9bergement les plus populaires. Sur le lieu de vill\u00e9giature, une majorit\u00e9 (58 %) s\u2019attend \u00e0 ce qu\u2019il y ait des activit\u00e9s pour les enfants. En termes de services suppl\u00e9mentaires, on souhaite notamment qu\u2019il y ait un lit b\u00e9b\u00e9 et une chaise haute (43 %), ou encore une aire de jeux int\u00e9rieure ou un club pour b\u00e9b\u00e9s (23 %). La grande majorit\u00e9 (61 %) indique que l\u2019infrastructure peut \u00eatre am\u00e9lior\u00e9e en pr\u00e9voyant davantage de mat\u00e9riel b\u00e9b\u00e9. Les logements de vacances proposant ce type de services peuvent donc indubitablement faire valoir leurs atouts en vue d\u2019attirer de nouvelles familles lors des p\u00e9riodes de vacances \u00e0 venir. Pour une semaine de vacances enti\u00e8re avec leur famille, les jeunes parents sont pr\u00eats \u00e0 d\u00e9bourser entre 500 et 1.000 euros (37 %), entre 1.000 et 1.500 euros (24 %), ou entre 1.500 et 2.000 euros (20 %). Pour 2 % d\u2019entre eux, le budget peut d\u00e9passer les 2.000 euros.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u2019impact de la pand\u00e9mie du corona <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La pand\u00e9mie de Covid-19 n\u2019a pas uniquement eu un impact consid\u00e9rable sur le fait de partir en vacances ou non, mais aussi sur l\u2019organisation de ces vacances. C\u2019est ce qu\u2019indique 52 % des jeunes mamans. Il a par exemple fallu adapter le voyage parce que les parents avaient peur de contracter le coronavirus, parce qu\u2019ils devaient \u00eatre en possession d\u2019un COVID Safe Ticket et, bien s\u00fbr, parce qu\u2019ils \u00e9taient amen\u00e9s \u00e0 tenir compte d\u2019un tas de restrictions impos\u00e9es par les pouvoirs publics.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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70 ans de connaissances des futurs et jeunes parents font de nous le partenaire id\u00e9al pour toucher ensemble votre public cible. <\/strong>Contactez-nous <\/a>pour discuter de comment Family Service peut aider votre entreprise \u00e0 faire mouche. Envie de mener votre propre enqu\u00eate aupr\u00e8s de notre cible ? L\u00e0 aussi, notre aide pourra certainement vous \u00eatre utile !<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

De eerste gezinsvakantie met een nieuwe baby is een belangrijke mijlpaal voor jonge ouders. Voor bedrijven uit de toeristische sector is dat het ideale moment om die nieuwe doelgroep te bereiken. Family Service heeft een enqu\u00eate gehouden waarbij 155 moeders met kinderen tussen de 3 en 12\u00a0maanden ondervraagd werden over hun gezinsvakanties. Wij delen de […]<\/p>","protected":false},"author":17,"featured_media":2808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[16,11],"yoast_head":"\nAutovakantie is de ideale eerste gezinsvakantie - Family Service<\/title>\n<meta name=\"description\" content=\"De eerste gezinsvakantie is voor veel gezinnen vaak een autovakantie. Dat blijkt uit onze enqu\u00eate bij jonge ouders. Bekijk alle resultaten hier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/familyservice.be\/fr\/gezinsvakantie-mijlpaal-voor-ouders\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autovakantie is de ideale eerste gezinsvakantie - Family Service\" \/>\n<meta property=\"og:description\" content=\"De eerste gezinsvakantie is voor veel gezinnen vaak een autovakantie. Dat blijkt uit onze enqu\u00eate bij jonge ouders. Bekijk alle resultaten hier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/familyservice.be\/fr\/gezinsvakantie-mijlpaal-voor-ouders\/\" \/>\n<meta property=\"og:site_name\" content=\"Family Service\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T13:54:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-09T10:09:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/familyservice.be\/wp-content\/uploads\/2022\/07\/shutterstock_121666027.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylke Thas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylke Thas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/\"},\"author\":{\"name\":\"Sylke Thas\",\"@id\":\"https:\/\/familyservice.be\/#\/schema\/person\/51cd1576674135518c145b2d1ba97404\"},\"headline\":\"Autovakantie is de ideale eerste gezinsvakantie\",\"datePublished\":\"2022-07-19T13:54:46+00:00\",\"dateModified\":\"2023-08-09T10:09:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/\"},\"wordCount\":553,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/familyservice.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/familyservice.be\/wp-content\/uploads\/2022\/07\/shutterstock_121666027.jpg\",\"keywords\":[\"De Roze Doos Baby Experience\",\"young family marketing\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/\",\"url\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/\",\"name\":\"Autovakantie is de ideale eerste gezinsvakantie - Family Service\",\"isPartOf\":{\"@id\":\"https:\/\/familyservice.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/familyservice.be\/gezinsvakantie-mijlpaal-voor-ouders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/familyservice.be\/wp-content\/uploads\/2022\/07\/shutterstock_121666027.jpg\",\"datePublished\":\"2022-07-19T13:54:46+00:00\",\"dateModified\":\"2023-08-09T10:09:15+00:00\",\"description\":\"De eerste gezinsvakantie is voor veel gezinnen vaak een autovakantie. 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