{"id":2522,"date":"2022-02-22T14:23:43","date_gmt":"2022-02-22T14:23:43","guid":{"rendered":"https:\/\/familyservice.be\/?p=2522"},"modified":"2022-02-24T12:46:44","modified_gmt":"2022-02-24T12:46:44","slug":"waarom-goede-native-advertising-werkt","status":"publish","type":"post","link":"https:\/\/familyservice.be\/fr\/waarom-goede-native-advertising-werkt\/","title":{"rendered":"Waarom goede native advertising werkt"},"content":{"rendered":"

Vous n\u2019\u00eates pas encore convaincu(e) de l\u2019importance d\u2019une publicit\u00e9 native de qualit\u00e9 au sein de votre plan marketing ? Alors, vous passez certainement \u00e0 c\u00f4t\u00e9 de certaines opportunit\u00e9s. D\u00e9couvrez, ici, pourquoi une formule \u00e0 succ\u00e8s comme celle-ci est essentielle, et \u00e0 quoi elle doit ressembler.<\/strong><\/h3>\n

La publicit\u00e9 native est une forme de contenu payant, qui s\u2019int\u00e8gre parfaitement dans la plateforme r\u00e9dactionnelle sur laquelle elle para\u00eet. Au sein d\u2019un blog, la publicit\u00e9 native aura exactement la m\u00eame apparence<\/a> que le reste des articles de blog. \u00c0 c\u00f4t\u00e9 de cela, la valeur ajout\u00e9e et le storytelling<\/strong> storytelling sont des aspects importants du contenu natif. En effet, le message marketing doit \u00eatre pr\u00e9sent\u00e9 de mani\u00e8re \u00e0 raconter une histoire, afin qu\u2019il ait un sens pour votre lecteur.<\/p>\n

L\u2019un des exemples les plus appr\u00e9ci\u00e9s de la publicit\u00e9 native est un article publi\u00e9 sur le site web du New York Times en 2014.<\/a> Il s\u2019agit d\u2019un reportage de recherche complet \u00e0 propos des femmes prisonni\u00e8res en Am\u00e9rique, contenant des donn\u00e9es chiffr\u00e9es, des enqu\u00eates scientifiques, des experts, ainsi que des vid\u00e9os de t\u00e9moins faisant appel aux \u00e9motions. Tr\u00e8s fascinant, mais le lecteur attentif remarquera \u00e9galement autre chose. Au-dessus de l\u2019article, on voit appara\u00eetre l\u2019information \u00ab Paid Post \u00bb. Et si vous survolez le point d\u2019interrogation avec votre souris, vous pouvez voir appara\u00eetre le message suivant : \u00ab This content was paid for by Netflix and created by T Brand Studio, the brand marketing arm of The New York Times. The news and editorial staffs of The New York Times had no role in this post\u2019s creation \u00bb. Qu\u2019est-ce que Netflix a \u00e0 voir avec ce reportage ? La r\u00e9ponse se situe dans le bas de la page, dans une banni\u00e8re commerciale faisant la promotion de la saison 2 de la s\u00e9rie \u00e0 succ\u00e8s Orange is the new Black. Il s\u2019agit d\u2019un exemple puissant de publicit\u00e9 native.<\/p>\n

O\u00f9 la publicit\u00e9 native s\u2019int\u00e8gre-t-elle dans votre plan marketing ?<\/strong><\/h1>\n

La publicit\u00e9 native appartient \u00e0 la premi\u00e8re phase de votre plan marketing. Elle permet de cr\u00e9er de la notori\u00e9t\u00e9<\/strong> autour de votre marque, afin que vos clients potentiels puissent vous trouver lorsqu\u2019ils recherchent des informations relatives \u00e0 votre produit ou votre service. Le contenu natif offre une solution, d\u2019un certain angle, pour le probl\u00e8me rencontr\u00e9 par le lecteur. Si le lecteur accorde sa confiance en l\u2019information, alors il aura envie de cliquer vers le site web de votre entreprise.<\/p>\n

Quels sont les atouts de la publicit\u00e9 native ?<\/strong><\/h1>\n
    \n
  1. \n

    Vous gagnez la confiance de votre public cible<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Parce que le message de votre marque est pr\u00e9sent\u00e9 dans un environnement digne de confiance<\/strong> , le lecteur sera donc plus rapidement convaincu. Il est donc important, pour cela, que vous pr\u00e9cisiez qu\u2019il s\u2019agit de publicit\u00e9 sponsoris\u00e9e, par exemple gr\u00e2ce \u00e0 une mention comme : \u00ab en collaboration avec \u00bb.<\/strong> Lors d\u2019une enqu\u00eate de l\u2019Universit\u00e9 d\u2019Anvers, et de DPG, en 2016, il est apparu que 86 pourcents de leurs lecteurs sont favorables au contenu de marque, \u00e0 condition qu\u2019il soit clairement indiqu\u00e9, et qu\u2019il offre une valeur ajout\u00e9e.<\/p>\n

      \n
    1. \n

      Vous n\u2019\u00eates plus g\u00ean\u00e9(e) par les adblockers et vous n\u2019ennuyez pas le lecteur<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      Au moins 25 pourcents des Belges<\/strong> ont install\u00e9 des bloqueurs de publicit\u00e9s, qui font en sorte que vos publicit\u00e9s en ligne, con\u00e7ues avec soin, ne sont souvent pas visibles. Parce que la publicit\u00e9 native se m\u00eale au reste du contenu sur un site web, vous n\u2019\u00eates donc pas stopp\u00e9(e) par les adblockers. Cela perturbe \u00e9galement moins <\/strong>le lecteur. M\u00eame s\u2019il voit qu\u2019il s\u2019agit de publicit\u00e9, c\u2019est beaucoup moins intrusif<\/em>.<\/p>\n

      \u00c0 quoi ressemble une publicit\u00e9 native de qualit\u00e9 ?<\/strong><\/h1>\n

      Vous souhaitez vraiment cr\u00e9er un impact avec votre publicit\u00e9 native ? Alors vous devez \u00eatre en mesure d\u2019informer votre lecteur ou de l\u2019inspirer. Un bon storytelling<\/strong> est donc crucial afin d\u2019offrir des informations pertinentes, ou alors pour faire appel aux \u00e9motions de votre lecteur. La promotion de votre marque n\u2019est donc pas l\u2019\u00e9l\u00e9ment central<\/strong> du texte : c\u2019est bien le lecteur. Quelle information recherche-t-il ? Quelles sont les histoires qui l\u2019inspirent ou l\u2019int\u00e9ressent ? Votre marque vient en second lieu.<\/p>\n

      Pour tout ce qui concerne le format et la cr\u00e9ation,<\/strong> il est important de donner la priorit\u00e9 au lecteur ainsi qu\u2019\u00e0 la plateforme en question. Le contenu natif doit parfaitement d\u2019int\u00e9grer dans le m\u00e9dia sur lequel il para\u00eet. Faites donc attention au design, au style r\u00e9dactionnel, aux visuels, ou m\u00eame \u00e0 la fa\u00e7on de filmer lorsqu\u2019il s\u2019agit de vid\u00e9os.<\/p>\n

      De la publicit\u00e9 native avec La Boite Rose? Cliquez-ici et d\u00e9couvrez les possibilit\u00e9s.<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

      Nog niet helemaal overtuigd van het belang van goede native advertising in jouw marketingmix? Dan laat je heel wat kansen liggen. Ontdek hier waarom het zo\u2019n succesformule is \u00e9n hoe goede native advertising er precies uit moet zien. Native advertising is een vorm van betalende content die helemaal opgaat in de rest van het redactionele […]<\/p>","protected":false},"author":1,"featured_media":2524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWaarom goede native advertising werkt - Family Service<\/title>\n<meta name=\"description\" content=\"Native advertising wint het vertrouwen van je doelpubliek en zorgt ervoor dat je boodschap niet tegengehouden door adblockers. 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