{"id":2359,"date":"2021-12-03T10:46:38","date_gmt":"2021-12-03T10:46:38","guid":{"rendered":"https:\/\/familyservice.be\/?p=2359"},"modified":"2022-01-12T16:20:10","modified_gmt":"2022-01-12T16:20:10","slug":"branded-content-en-e-couponing-met-little-big-change","status":"publish","type":"post","link":"https:\/\/familyservice.be\/fr\/branded-content-en-e-couponing-met-little-big-change\/","title":{"rendered":"Contenu sponsoris\u00e9 et e-couponing avec Little Big Change"},"content":{"rendered":"
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Contenu sponsoris\u00e9 et e-couponing avec Little Big Change<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Faire livrer des couches directement \u00e0 la maison via une formule d\u2019abonnement ? C\u2019est l\u2019objectif unique de Little Big Change. En touchant notre public cible de plusieurs mani\u00e8res diff\u00e9rentes, la marque attire l\u2019attention sur ses couches, ses couches-culottes, ainsi que ses produits de soin \u00e9co-responsables. D\u00e9couvrez ici comment nous avons atteint ses objectifs gr\u00e2ce au contenu sponsoris\u00e9.<\/b><\/p>

L\u2019objectif de Little Big Change \u00e9tait de cr\u00e9er de la <\/span>notori\u00e9t\u00e9\u00a0<\/b>aupr\u00e8s des <\/span>futurs et jeunes parents<\/a> futurs et jeunes parents afin qu\u2019ils fassent connaissance avec la marque. Le public cible pouvait \u00e9galement tester le produit \u00e0 un prix r\u00e9duit via un <\/span>code de r\u00e9duction<\/b> Afin de mettre tout ceci en place, Little Big Change a opt\u00e9 pour un pack complet via les canaux de Family Service, comprenant des mailings, des banni\u00e8res, des e-coupons, une publicit\u00e9 dans notre magazine en ligne, et du contenu sponsoris\u00e9 sur les sites web de La Bo\u00eete Rose et De Roze Doos.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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E-mails personnalis\u00e9s & newsletters<\/h2>

Nous avons envoy\u00e9 un e-mail personnalis\u00e9<\/b> \u00e0 propos de Little Big Change \u00e0 14.247 francophones, et 16.640 n\u00e9erlandophones : des futurs et jeunes parents avec un b\u00e9b\u00e9 jusqu\u2019\u00e0 2 mois. En plus de cela, la marque a \u00e9t\u00e9 ins\u00e9r\u00e9e dans quatre newsletters<\/b> vers diff\u00e9rents segments de notre public cible. Ces newsletters ont \u00e9t\u00e9 envoy\u00e9es, au total, \u00e0 29.588 parents, et cela a g\u00e9n\u00e9r\u00e9 un taux d\u2019ouverture de 42,6 pourcents, avec un click-through-rate de 17,7 pourcents.<\/p>

\u00ab En Belgique, vous ne pouvez pas ignorer La Bo\u00eete Rose si vous souhaitez toucher ce public cible unique \u00bb
<\/em>\u2013 Little Big Change<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contenu de marque (branded content)<\/h2>\nLa cerise sur le g\u00e2teau : nous avons ins\u00e9r\u00e9 Little Big Change dans notre plan de contenu. Avec trois articles de blog originaux sur les sites web de La Bo\u00eete Rose et De Roze Doos<\/b> nous avons cr\u00e9\u00e9 un lien entre la marque Little Big Change et notre r\u00f4le en tant qu\u2019expert en mati\u00e8re de grossesse, naissance, et vie de parent. Avec des titres qui donnent envie de cliquer comme \u00ab Que mettre dans votre sac \u00e0 langer ? \u00bb, \u00ab Comment changer la couche de votre b\u00e9b\u00e9 s\u2019il bouge beaucoup ? \u00bb, et \u00ab Les couches et l\u2019\u00e9cologie : quelles options ? \u00bb, nous avons opt\u00e9 pour des sujets qui sont parfaitement adapt\u00e9s \u00e0 l\u2019univers de ce public cible. Ensuite, nous avons encore donn\u00e9 un coup de boost \u00e0 ce contenu sponsoris\u00e9,<\/b> en partageant ces articles de blog via nos m\u00e9dias sociaux, et via des publicit\u00e9s payantes. Sur Facebook, nous avons encore, de cette mani\u00e8re, atteint 77.222 personnes. Et via Instagram, \u00e9galement 7.018 personnes.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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E-couponing<\/h2>\nEnfin, nous avons r\u00e9parti, ensemble avec Little Big Change, les e-coupons via nos bo\u00eetes de bienvenue digitales<\/b> en fran\u00e7ais et en n\u00e9erlandais. Ces bons de r\u00e9duction digitaux ont \u00e9t\u00e9 imprim\u00e9s 264 fois, en plus du code de r\u00e9duction<\/b> unique que nous avons partag\u00e9 sur les r\u00e9seaux sociaux. Nous avons encore ajout\u00e9 un concours via les r\u00e9seaux sociaux \u00e0 tout ceci, en d\u00e9passant les fronti\u00e8res linguistiques : 944 jeunes parents ont particip\u00e9. On peut d\u00e9sormais affirmer que Little Big Change est devenu top of mind<\/b> aupr\u00e8s de son c\u0153ur de cible.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vous \u00eates int\u00e9ress\u00e9(e) de mettre en place un partenariat avec Family Service ? Touchez maintenant notre public cible unique \u00e0 des moments cruciaux, lors de leur parcours parental.<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tContactez-nous rapidement pour prendre rendez-vous!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Afbeelding
\u00a9 Little Big Change<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Luiers en luierbroekjes aan huis laten leveren via een abonnementsformule? Dat is het unieke opzet van Little Big Change. Met behulp van ons ruime bereik binnen de doelgroep bracht het merk haar ecologisch verantwoorde luiers, luierbroekjes en verzorgingsproducten onder de aandacht. Ontdek hier hoe we deze succesvolle case met branded content aanpakten. Het doel van […]<\/p>","protected":false},"author":1,"featured_media":2361,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nBranded content en e-couponing met Little Big Change - Family Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/familyservice.be\/fr\/branded-content-en-e-couponing-met-little-big-change\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded content en e-couponing met Little Big Change - Family Service\" \/>\n<meta property=\"og:description\" content=\"Luiers en luierbroekjes aan huis laten leveren via een abonnementsformule? Dat is het unieke opzet van Little Big Change. Met behulp van ons ruime bereik binnen de doelgroep bracht het merk haar ecologisch verantwoorde luiers, luierbroekjes en verzorgingsproducten onder de aandacht. Ontdek hier hoe we deze succesvolle case met branded content aanpakten. 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