{"id":2344,"date":"2021-11-22T18:18:01","date_gmt":"2021-11-22T18:18:01","guid":{"rendered":"https:\/\/familyservice.be\/?p=2344"},"modified":"2021-11-22T18:18:04","modified_gmt":"2021-11-22T18:18:04","slug":"6-redenen-waarom-branded-content-de-max-is","status":"publish","type":"post","link":"https:\/\/familyservice.be\/fr\/6-redenen-waarom-branded-content-de-max-is\/","title":{"rendered":"6 raisons pour lesquelles le contenu sponsoris\u00e9 est une bonne id\u00e9e"},"content":{"rendered":"
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6 raisons pour lesquelles le contenu sponsoris\u00e9 est une bonne id\u00e9e<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous vous demandez si le contenu sponsoris\u00e9 peut \u00eatre b\u00e9n\u00e9fique pour votre marque ? N\u2019h\u00e9sitez plus, et d\u00e9couvrez ici les avantages de ce type de marketing de contenu. De plus, Family Service met \u00e0 votre disposition le canal m\u00e9dia parfait pour offrir du contenu pertinent, dans lequel votre marque est bien ins\u00e9r\u00e9e..<\/b><\/span>.<\/span><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le contenu sponsoris\u00e9 est une forme de marketing de contenu dans lequel une marque s\u2019ins\u00e8re dans le contenu. Le lecteur, le spectateur, ou l\u2019auditeur ne <\/span>consid\u00e8re pas votre contenu comme une publicit\u00e9,<\/b><\/span> mais plut\u00f4t comme un divertissement ou une information. De cette mani\u00e8re, votre contenu apporte de la valeur pour l\u2019utilisateur. Votre message commercial n\u2019est donc pas central.<\/span><\/p>

Pour cr\u00e9er du contenu sponsoris\u00e9 de la bonne mani\u00e8re, vous devez, en premier lieu, bien conna\u00eetre votre public cible. Vous devez savoir quel est le contenu recherch\u00e9 par ces personnes. Vous ne d\u00e9marrez donc pas de ce que souhaite votre marque, mais du <\/span>contenu que votre cible d\u00e9sire consulter.<\/b><\/span>Parfois, il n\u2019y a aucune promotion, ni caract\u00e9ristique du produit, ni prix, ni appel \u00e0 l\u2019action sp\u00e9cifique. En effet, il s\u2019agit uniquement de cr\u00e9er un lien entre votre marque et du contenu pertinent. Mais pourquoi est-ce que le contenu sponsoris\u00e9 fonctionne aussi bien ?<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Le contenu sponsoris\u00e9 est la solution \u00e0 un march\u00e9 publicitaire satur\u00e9<\/span><\/b><\/h2>

<\/b>Vos clients sont constamment submerg\u00e9s de publicit\u00e9s et d\u2019information, dans la vie quotidienne. C\u2019est la raison pour laquelle ils choisissent d\u2019activer des bloqueurs de publicit\u00e9s, afin de ne plus les voir. Les banni\u00e8res publicitaires visant \u00e0 influencer la mani\u00e8re dont les internautes interragissent, en bloquant, par exemple, une page web, g\u00e9n\u00e8rent plut\u00f4t des \u00e9motions n\u00e9gatives. Avec le contenu sponsoris\u00e9, votre public part directement \u00e0 la recherche de contenu pertinent, auquel votre marque est heureusement li\u00e9e.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Le contenu sponsoris\u00e9 fait appel aux \u00e9motions<\/span><\/h2>

Parce que vous d\u00e9marrez d\u2019une approche selon laquelle le client est central, votre contenu sponsoris\u00e9 g\u00e9n\u00e8re chez l\u2019utilisateur certaines \u00e9motions. Il peut s\u2019agir d\u2019une situation de la vie reconnaissable aupr\u00e8s de votre public cible, mais aussi d\u2019inspiration, d\u2019humour, ou de nostalgie par exemple. De cette mani\u00e8re, le nom de votre marque reste plus longtemps dans les esprits.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Le contenu sponsoris\u00e9 devient plus vite viral<\/b><\/span><\/h2>

Les publicit\u00e9s ne sont pas rapidement partag\u00e9es. Les chances que les clients partagent vos publicit\u00e9s sur les r\u00e9seaux sociaux, ou qu\u2019ils les envoient \u00e0 des amis ou \u00e0 de la famille, sont minces. Mais si votre marque s\u2019exprime via du contenu sponsoris\u00e9 qui g\u00e9n\u00e8re des \u00e9motions, votre public cible sera plus enclin \u00e0 le partager avec d\u2019autres. Vous atteignez donc davantage de personnes en dehors de votre public cible initial, et vous avez plus de chances que votre contenu devienne viral.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Le contenu sponsoris\u00e9 est plus cr\u00e9atif<\/span><\/h2>

De nos jours, la toile est inond\u00e9e de toutes sortes de contenu. Pour vous faire remarquer, vous devez donc penser out-of-the-box. Restez toujours bien fid\u00e8le au positionnement de votre marque, mais mettez-le en avant via du contenu cr\u00e9atif. Le storytelling est, par exemple, une bonne technique pour attirer votre public cible, et capter son attention. Vous avez donc \u00e9galement l\u2019opportunit\u00e9 de mettre en avant les valeurs de votre marque.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Le contenu sponsoris\u00e9 fonctionne pour diff\u00e9rents m\u00e9dias<\/span><\/h2>

Vous pensez, peut-\u00eatre, en premier lieu, au texte pour faire parler de votre marque. Mais le contenu sponsoris\u00e9 fonctionne \u00e9galement pour la vid\u00e9o, les podcasts, les images, et m\u00eame un \u00e9v\u00e8nement en live.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6. Avec le contenu sponsoris\u00e9, vous \u00eates digne de confiance<\/span><\/h2>

Un message fort ins\u00e9r\u00e9 dans du contenu apporte \u00e0 votre entreprise un c\u00f4t\u00e9 humain. Si votre contenu est, en plus, partag\u00e9 en masse, il s\u2019agit d\u2019un signe de confiance. Votre message est conseill\u00e9 par votre public cible \u00e0 ses<\/span> pairs<\/i><\/span>. Si vous ajoutez, par exemple, des t\u00e9moignages, vous am\u00e9liorez alors la confiance envers votre marque. Mais au moins 89 % des millenials accordent davantage leur confiance aux t\u00e9moignages de personnes r\u00e9elles qu\u2019aux d\u00e9clarations de la marque elle-m\u00eame.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Convaincu(e) des avantages apport\u00e9s par le contenu sponsoris\u00e9 \u00e0 votre marque ? N\u2019h\u00e9sitez pas \u00e0 nous contacter. Via <\/span>nos sites web, nos newsletters, et nos m\u00e9dias sociaux<\/b><\/span> nous touchons le public cible des futurs jeunes parents. Nous nous positionnons \u00e9galement en tant qu\u2019experts dans ces domaines. Via du contenu pertinent, et des informations utiles, nous menons votre marque vers votre public cible, sous la forme de contenu sponsoris\u00e9.<\/span><\/p>

N'h\u00e9sitez pas \u00e0 prendre contact avec notre \u00e9quipe commerciale<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tPrenez contact avec notre \u00e9quipe commerciale<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Twijfel jij of branded content iets voor jouw merk is? Aarzel dan niet langer en ontdek hier de voordelen van deze vorm van contentmarketing. Bovendien biedt Family Service de perfecte mediakanalen om relevante content te brengen waarin jouw merk verpakt zit. Branded content is een vorm van contentmarketing waarbij het merk in kwestie opgaat in […]<\/p>","protected":false},"author":1,"featured_media":2345,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n6 redenen waarom branded content de max is - Family Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/familyservice.be\/fr\/6-redenen-waarom-branded-content-de-max-is\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 redenen waarom branded content de max is - Family Service\" \/>\n<meta property=\"og:description\" content=\"Twijfel jij of branded content iets voor jouw merk is? Aarzel dan niet langer en ontdek hier de voordelen van deze vorm van contentmarketing. Bovendien biedt Family Service de perfecte mediakanalen om relevante content te brengen waarin jouw merk verpakt zit. 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