{"id":1775,"date":"2020-09-09T13:16:36","date_gmt":"2020-09-09T13:16:36","guid":{"rendered":"https:\/\/familyservice.be\/?p=1775"},"modified":"2020-09-15T08:06:50","modified_gmt":"2020-09-15T08:06:50","slug":"family-service-infino-kinderbijslag","status":"publish","type":"post","link":"https:\/\/familyservice.be\/fr\/family-service-infino-kinderbijslag\/","title":{"rendered":"Family Service et Infino guident les jeunes parents en mati\u00e8re d'allocations familiales"},"content":{"rendered":"
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Family Service et Infino guident les jeunes parents en mati\u00e8re d'allocations familiales<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Infino, fonds d\u2019allocations familiales, va entamer une collaboration avec Family Service afin d\u2019informer les futurs et jeunes parents des nouveaux dispositifs d'allocations familiales. \u00ab C'est un sujet compl\u00e8tement nouveau pour notre groupe cible \u00bb, d\u00e9clare Katia Couwez, Key Account Manager Digital chez Family Service.<\/strong><\/p>

En effet, depuis le d\u00e9but de cette ann\u00e9e, il n'appartient plus \u00e0 l'employeur de choisir une caisse d'allocations familiales, mais aux jeunes parents de faire eux-m\u00eames ce choix. D\u00e8s lors, la caisse d'allocations familiales Infino va devoir d\u00e9sormais communiquer de mani\u00e8re totalement diff\u00e9rente. Aujourd'hui, elle passe d'une communication B2B \u00e0 une communication B2C avec un groupe cible tr\u00e8s sp\u00e9cifique. C'est pourquoi ils ont opt\u00e9 pour une collaboration avec Family Service.<\/p>

\u00ab C'est un sujet totalement nouveau pour les jeunes parents \u00bb, explique Katia Couwez, Key Account Manager Digital chez Family Service. \u00ab Tout \u00e0 coup, ces personnes sont amen\u00e9es \u00e0 choisir une caisse d'allocations familiales. Mais il n'est pas question de recevoir plus d'argent avec une caisse qu'avec une autre, car ces montants sont fix\u00e9s par la loi. Par cons\u00e9quent, elles doivent baser leur choix sur d'autres arguments. Pour Infino, il importe donc de se distinguer de la concurrence \u00e0 la fois par la qualit\u00e9 de ses services et de son assistance. \u00bb<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Partenariat en ligne<\/h2>

Le service familial a \u00e9labor\u00e9 un plan de communication en ligne et hors ligne afin de familiariser les jeunes parents avec la nouvelle l\u00e9gislation et de leur faire d\u00e9couvrir Infino. \u00ab En ligne, nous avons un partenariat exclusif avec Infino sur le site de La Bo\u00eete Rose<\/a>\u00bb, explique Katia. \u00ab C'est l'une des premi\u00e8res collaborations de ce type que nous menons. Nous travaillons d\u00e9j\u00e0 hors ligne avec d'autres caisses d'allocations familiales, car nous voulons pr\u00e9senter une bonne repr\u00e9sentation du march\u00e9 belge. Tous nos articles existants relatifs aux allocations familiales seront reli\u00e9s \u00e0 Infino. Par ailleurs, nous \u00e9ditons chaque mois de nouveaux articles de \u2018native advertising\u2019 et sommes en train d'\u00e9laborer une campagne de publipostage dans laquelle Infino appara\u00eetra sous forme de banni\u00e8re sur le site. De plus, nous publierons divers posts portant sur les allocations familiales et Infino sur nos r\u00e9seaux sociaux. \u00bb<\/p>

Family Service compte sur Katia Couwez<\/a>, une collaboratrice r\u00e9cemment engag\u00e9e, pour la mise en \u0153uvre pratique de la campagne. Elle va \u00e9tablir l'agenda et explorer d\u2019autres possibilit\u00e9s de diff\u00e9renciation. Tous les articles appara\u00eetront sur le site de La Bo\u00eete Rose, et notre souhait est de vraiment le positionner comme site de contenu. Avec notre site, nous atteignons une moyenne de 40.000 visiteurs uniques par mois, soit le tiers du groupe cible qui surfe sur notre site deux fois par mois. Par ailleurs, l'enqu\u00eate que Family Service a organis\u00e9e en coop\u00e9ration avec Gfk a r\u00e9v\u00e9l\u00e9 que les futurs et jeunes parents recherchent principalement des informations en ligne en s'appuyant sur le site web de La Bo\u00eete Rose. Donc, un partenariat parfait pour Infino.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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De la mati\u00e8re plus ardue<\/h2>

Depuis le d\u00e9but de cette ann\u00e9e la coop\u00e9ration entre Infino et Family Service a d\u00e9marr\u00e9 et continue \u00e0 se poursuivre aujourd'hui. \u00ab C'est un partenariat r\u00e9ellement structurel, \u00e0 long terme et r\u00e9parti sur plusieurs canaux \u00bb, ajoute Katia. \u00ab Nous fournissons diff\u00e9rents points de contact avec le groupe cible et tentons de pr\u00e9senter aux futurs jeunes parents la mati\u00e8re plus fastidieuse ou difficile des allocations familiales de la fa\u00e7on la plus claire et meilleure possible en faisant partout le lien avec Infino. \u00bb<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tRegardez ce que nous pouvons vous apporter<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Infino, fonds d\u2019allocations familiales, va entamer une collaboration avec Family Service afin d\u2019informer les futurs et jeunes parents des nouveaux dispositifs d'allocations familiales. \u00ab C'est un sujet compl\u00e8tement nouveau pour notre groupe cible \u00bb, d\u00e9clare Katia Couwez, Key Account Manager Digital chez Family Service.<\/p>","protected":false},"author":1,"featured_media":1778,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nFamily Service en Infino maken jonge ouders wegwijs in kinderbijslag<\/title>\n<meta name=\"description\" content=\"Kinderbijslagfonds Infino gaat met Family 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