{"id":1690,"date":"2020-05-25T08:33:22","date_gmt":"2020-05-25T08:33:22","guid":{"rendered":"https:\/\/familyservice.be\/?p=1690"},"modified":"2020-05-25T13:50:42","modified_gmt":"2020-05-25T13:50:42","slug":"le-chat-vertrouwt-op-family-service","status":"publish","type":"post","link":"https:\/\/familyservice.be\/fr\/le-chat-vertrouwt-op-family-service\/","title":{"rendered":"Le Chat fait confiance \u00e0 Family Service"},"content":{"rendered":"
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Le Chat fait confiance \u00e0 Family Service<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le Chat est depuis des ann\u00e9es client de Family Service et l\u2019une de nos valeurs s\u00fbres dans les bo\u00eetes cadeau pour les mamans enceintes et les jeunes parents. \u00ab Le Chat B\u00e9b\u00e9 obtient un tr\u00e8s bon score dans notre groupe-cible \u00bb, dit Shirley Dewaerheijd, Key Account Manager chez Family Service.<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le Chat B\u00e9b\u00e9 est un produit de lessive sp\u00e9cialement con\u00e7u pour nettoyer les v\u00eatements des b\u00e9b\u00e9s et des nourrissons tout en prot\u00e9geant la peau, et ce tout en douceur et en toute s\u00e9curit\u00e9. \u00ab Family Service fait du marketing \u00e0 360 degr\u00e9s pour Le Chat \u00bb, explique Shirley Dewaerheijd, Key Account Manager chez Family Service. \u00ab Ils suivent notre\u00a0notre programme des boites pr\u00e9natales<\/a>, \"La Bo\u00eete Rose Ma Grossesse\u201d, \u201cLa Boite Rose Ma naissance\u201d et le tote bag \"La vie en rose\u201d que re\u00e7oivent les futures mamans lors d\u2019une session d\u2019information dans les maternit\u00e9s. \u00bb
De plus, Le Chat a \u00e9galement choisi une collaboration avec Family Service sous forme de publication hors ligne de trois guides, mais aussi de banni\u00e8res en ligne au contenu fort sur les r\u00e9seaux sociaux, de newsletters et de divers articles informatifs sur le site web de La Boite Rose. \u00ab Dans l\u2019intervalle, nous travaillons aussi sur l\u2019e-couponing \u00bb, poursuit Shirley. \u00ab Ce sont des coupons de r\u00e9duction num\u00e9riques que vous pouvez imprimer depuis le site web. \u00bb<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Exemple de succ\u00e8s avec La Boite Rose<\/h2>

Il ressort d\u2019une enqu\u00eate de Gfk en collaboration avec Family Service que Le Chat obtient un bon score aupr\u00e8s du groupe-cible. Parmi toutes les femmes qui ont re\u00e7u La Boite Rose, 79% se rappelaient encore de l\u2019\u00e9chantillon de produit de lessive de Le Chat. Il apparait aussi de cette m\u00eame \u00e9tude que les femmes enceintes et les jeunes parents adaptent leur comportement d\u2019achat. 45% des jeunes mamans utilisent un autre produit de lessive depuis la naissance de leur b\u00e9b\u00e9. Elles choisissent plus souvent des produits de marque et restent par la suite fid\u00e8les plus longtemps \u00e0 ces produits. C\u2019est donc aussi le cas pour Le Chat. Les jeunes parents essaient l\u2019\u00e9chantillon, puis passent \u00e0 Le Chat B\u00e9b\u00e9 et restent fid\u00e8les \u00e0 la marque pendant des ann\u00e9es avec une valeur vie client \u00e9lev\u00e9e comme r\u00e9sultat. \u00ab Le Chat B\u00e9b\u00e9 est une r\u00e9f\u00e9rence \u00bb, dit Shirley. \u00ab En participant \u00e0 notre programme, ils restent toujours \u00e0 l\u2019esprit au premier plan et ils ont une longueur d\u2019avance sur leurs concurrents. \u00bb<\/p>

Au niveau num\u00e9rique, Le Chat obtient aussi de bons r\u00e9sultats en collaboration avec Family Service. \u00ab Les articles informatifs obtiennent en moyennent 720 vues de page et le taux d\u2019ouverture de leurs newsletters s\u2019\u00e9l\u00e8vent en moyenne \u00e0 30% \u00bb, explique Shirley. \u00ab La collaboration est \u00e9galement excellente et tr\u00e8s transparente. Nous sommes de v\u00e9ritables partenaires. Chez Family Service, nous sommes tr\u00e8s fiers de leur pr\u00e9sence dans notre programme et dans nos boites et le contraire est aussi vrai. Au fil des ans, nous avons construit un lien de confiance tr\u00e8s fort. \u00bb<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Lancement du nouveau produit de lessive de Le Chat<\/h2>

Le Chat lancera bient\u00f4t son nouveau produit de lessive avec Family Service. \u00ab Ils nous font vraiment confiance et veulent d\u00e8s lors lancer leur nouveau produit avec nous. Des \u00e9chantillons, des dossiers de pr\u00e9sentation et des bons de r\u00e9ductions du produit de lessive seront donc distribu\u00e9s dans La Boite Rose et dans le tote bag \u2018La vie en rose\u2019. Nos canaux constitueront une grande partie de leur campagne de promotion et nous en sommes naturellement tr\u00e8s fiers. \u00bb Family Service aidera Le Chat \u00e0 acqu\u00e9rir la notori\u00e9t\u00e9 aupr\u00e8s du groupe-cible des femmes enceintes et des jeunes parents et veillera \u00e0 ce qu\u2019ils testent le produit.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tD\u00e9couvres les possibilit\u00e9s de La Boite Rose<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le Chat est depuis des ann\u00e9es client de Family Service et l\u2019une de nos valeurs s\u00fbres dans les bo\u00eetes cadeau pour les mamans enceintes et les jeunes parents. \u00ab Le Chat B\u00e9b\u00e9 obtient un tr\u00e8s bon score dans notre groupe-cible \u00bb, dit Shirley Dewaerheijd, Key Account Manager chez Family Service.<\/p>","protected":false},"author":1,"featured_media":1692,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nLe Chat vertrouwt op Family Service - Family Service<\/title>\n<meta name=\"description\" content=\"Le Chat is al jaren klant en een van onze vaste waarden in de geschenkdozen voor zwangere vrouwen en jonge ouders. 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